Selected work

Case Studies

Case studies show the opportunity, the decisions, the system, the measured outcome, and the insight that carries into the next product.

Product systems

Designing a global contributor ecosystem

Growth, incentives, quality, trust, lifecycle progression, and consumer value designed as one system.

Role: Senior Product Manager, Contributor Platform and Ecosystem
Scale: ~60M to 600M+ contributors
Result: 10x contributor growth with quality, trust, and lifecycle measures

Platform systems

Scaling a developer-platform ecosystem

One project console, marketplace, and platform fabric unified provisioning, tenancy, usage, and governed access across three divisions and third-party builders.

Role: Senior Product Manager, Developer Platform and Ecosystem
Scale: 70+ services · 400+ engineers
Result: 60% less identity integration effort · 12x faster onboarding

Data systems

Turning retail events into a real-time platform

Data and analytics foundations culminating in a zero-to-one, real-time omnichannel advertising platform spanning the US, Europe, and Japan.

Role: Director of Platform Product
Scale: 100K+ stores · billions of events
Result: <100ms targeting · 10–20% annual campaign growth

AI systems

Building an AI-native product operating system

Persistent roles, knowledge, skills, context, workflows, and human approval boundaries for useful agents.

Role: Founder, product leader, architect, and builder
Scale: Living case study
Result: Persistent delivery context · explicit human approval boundaries